Why "Must Be The Musk" Exists

Every era gets the meme it deserves.

It started as a joke inspired by this 80’s Cologne commercial (view video here) .
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That joke morphed into a meme.

Must be the Musk.

The Pattern Is Undeniable

When you zoom out, there's one common thread connecting the most improbable wins of the last two decades. One name that keeps showing up when something was supposed to fail and didn't.

This isn't a fan club, really. It's pattern recognition.

Why a Token?

Because memes need communities. And communities need coordination.

$MBTM isn't about price speculation. It's about building the home base for everyone who sees the pattern. The clip archivists. The timeline watchers. The people who spot the W before it goes viral.

We're documenting the inevitable. And having fun doing it.

The Meme Writes Itself

We don't have to convince anyone. The clips do the work.

Falcon lands? Must be the Musk.Tesla hits $1T? Must be the Musk.Twitter survives the advertiser boycott? You already know.

The only question is whether you're watching from the sidelines or you're part of the community cataloging history in real time.

Welcome to Must Be The Musk.