What We're Building

Let's be clear about what this is and what it isn't.

What $MBTM Is Not

This is not financial advice. We're not promising mass adoption will make you rich. We're not claiming any affiliation with Elon Musk, Tesla, SpaceX, or X.

$MUSK is a community token. It coordinates a community. That's it.

What We're Actually Building

1. The Clip Archive

Every major Musk Moment, cataloged and searchable. Launch dates, context, source footage, and the receipts from doubters who got it wrong.

This is the definitive timeline of improbable wins. Maintained by the community, for the community.

2. The Soundbite Library

Different versions of "Must Be The Musk" for different contexts. Audio files, video templates, meme formats. Everything you need to participate in the culture.

Download, remix, post. No permissions needed.

3. The Community Hub

Discord for real-time discussion. Twitter/X for distribution. The website for the archive. Token holders get access to everything.

We're not gating content behind paywalls. The token is a membership card, not a toll booth.
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Why This Matters

Memes are how culture processes reality now. The most important ideas of our era spread through clips, jokes, and shared references.

"Must Be The Musk" captures something real — the pattern recognition that one person keeps showing up at the center of the most important technological shifts of our lifetime.

We're not here to convince skeptics. We're here to build a home for people who already see it.
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The Roadmap

Phase 1: Launch token, establish community, build initial archive
Phase 2: Expand clip library, release soundbite toolkit, grow Discord
Phase 3: Community-curated content, contributor rewards, IRL events

No promises on timelines. We ship when it's ready.
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Join or Watch

You can follow from the sidelines. That's fine.

Or you can grab some $MBTM and help build the archive.

Either way, the clips will keep coming. The wins will keep stacking. And when the next impossible thing happens, you'll know what to say.

Must be the Musk.

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